While the crypto ecosystem has matured, enabling seamless, regulatory-compliant payments for
everyday goods remains a complex hurdle. RIVO was conceived to build a ground-up crypto-native
payment network. The mission: allow users to pay directly in any asset while offering merchants
instant settlement in their preferred currency.
"Fintuitive" (Financially Intuitive)
Financial products are often dense and intimidating. I established a design language rooted in
Simplicity and "Stream-like" fluidity, aiming to make Web3
payments feel as familiar as tapping a credit card.
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Motivation > Distraction: Acknowledging the friction of blockchain (e.g.,
block times, app switching) and countering it with high-touch, proactive status updates to
reduce cognitive load.
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End-to-End Holistic Context: Designing the entire service blueprint—from
the physical QR code sticker on a merchant's counter to the digital receipt in the user's
wallet.
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Web3-2 Hybrid Visuals: A visual identity that bridges the gap, using
familiar Web2 patterns to introduce powerful Web3 capabilities without overwhelming the
user.
Execution Across the Ecosystem
I designed the customer experience as well as merchant end experience, with a public facing
landing site for RIVO.network.
A. Consumer Wallet (RIVO App)
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Awareness-First Onboarding: Created non-intrusive entry points within
imToken that use intriguing micro-animations to invite exploration rather than forcing
adoption.
- "Action-Free" Payment Flow: Minimized inputs by leveraging system
intelligence. Prioritized Gestures (Swipe-to-pay) over taps to prevent
accidental transfers and create a satisfying tactile confirmation.
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Proactive Assurance: Designed "interactive dialogs" that inform users of
asynchronous blockchain statuses (e.g., "Confirming on-chain...") in real-time, preventing
drop-off during wait times.
B. Merchant POS Experience
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Streamlined Operations: Designed a high-contrast, large-type interface
optimized for busy environments, allowing merchants to input amounts and generate QR codes
in under 3 seconds.
C. Landing Site
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Visual Narrative: Developed the "Stream" brand identity—vibrant, fluid, and
transforming—representing the seamless flow of value.
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Storytelling: The website moves beyond features to tell the story of
"Unleashing the power of blockchain," using high-impact motion design (Dune/SpaceX
inspiration) to visualize the transition from rigid fiat systems to a fluid tokenized world.