** This project is still ongoing with multiple releases so I can not share design details on public websites. All contents in the website are released functions to public.
About the project
Ant has been working on inclusive finance starting in Southeast Asia countries for more than 5 years. In markets where digital wallets are popular ways of payment and somewhat go past card payment among users, merchants can better engage users with digitalized marketing and tools. In the recent years, Ant either invested or joint launch services and products that provide such kind of ewallet services to local users and built up pretty good relations with both merchants and agencies.
After the Covid impact, cross border payments are back to stage and recovering fast. That is the time Ant introduced Alipay+, a suite of cross-border digital payment and marketing solutions connecting global brands with mobile-savvy consumers worldwide.
It is just like the network of digital wallets, out of the card payment world where we all know the famous network names.
In the project, I worked with multi-disciplinary roles inlcuding sales, c-suites and shipped complete experiences which are both customer and business facing. Those include:
- Customer facing unified payment experience
- Customer facing Alipay+ center management portal in each local wallets
- UX rules for merchants and agencies of integration
- Sales enablement including sales kits
- Related acquirer services experience
One thing worth mentioning is that all the key customer-end experience is based on all Ant's previous efforts in making international payment possible on local wallet and ecommerce platforms (Aliexpress, Lazada, etc.). I am the core product designer working on those for 3 years so basically the core functional parts (especially customer end) are done by me.